Digital & Traditional Media Planning Agency
We start all campaigns with our media planning; creating a thoughtful and effective advertising campaign by formulating a strategy, evaluating its effectiveness, and adjusting. In this process, research is done to determine how, when and where to reach a certain target audience. Various data is pulled to analyze audiences, media channels, and competition to build out the media plan.
This research serves as the basis for establishing the media objectives:
- Target audience (who)
- Geography (where)
- Seasonality (when)
- Communication levels (how much)
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Once the objectives, goals, and media mix have been established, buying of the media is next. Media buying is grouped into 2 processes.
Media Analytics & Insights
We utilize a substantial number of research sources, including our relationships with our media partners.