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Digital & Traditional Media Buying Services

Media buying is grouped into 2 processes: Buying and Reconciliation/Stewardship. The goal is to achieve maximum exposure among the target audience at negotiated rates.

As your digital and traditional media buying agency, it is our job to make our client's media dollars work as hard as possible. This includes negotiating lower rates, receiving added value with no-cost placements/impressions, upgrades to premium positioning as well as inclusion in major promotions.

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What is Media Buying?

At its simplest definition, Media Buying is the process of purchasing space to deliver advertisements. Effective media buying is more than just a transactional process. Through decades of experience in media buying, Brivic Media Group has established deep industry relationships that grant us access to opportunities for our clients not available to the general public.

Brivic Media Group provides traditional and digital media buying services and procures time and space for advertising in both traditional and digital channels, including television, radio, print, websites, and social media. We have experience in buying media across the country and internationally as well.

Benefits of Working with an Experienced Media Buying Agency

Vetted Media Partners: Brivic Media Group follows an established process to ensure any media vendor we use meets our high standards. This provides an added layer of protection for our clients' budgets. With numerous options for placing your media, it can be overwhelming and time-consuming to understand the nuances of each. Brivic Media Group alleviates this burden, allowing you and your team to focus on your business while relying on our expertise.

Expert Insights & Time: Media buying has evolved significantly, with a multitude of options such as hundreds of TV networks and streaming services like Hulu, Freevee, Tubi, and more. Our team stays updated on changing media habits and has direct contacts across the country, saving you the time needed to connect with vendors.

Best Practices: With decades of experience, we optimize our clients' media budgets through strategic decisions on media mix, campaign dates, creative selection, and more. Our team ensures that clients make the most of their purchased media space/time.

Media Buying Services

At Brivic Media Group, our goal is to achieve maximum exposure among the target audience at negotiated rates. As an experienced agency providing digital and traditional media buying services, we make our clients' media dollars work as efficiently as possible.

Our services include:

  • Negotiate placement, lower rates, and added value
  • Vet media vendors for standards
  • Obtain upgrades to premium positioning
  • Utilize our industry relationships for exclusive opportunities
  • Provide analytics to track media buying outcomes
  • Manage media campaigns and make adjustments when needed
  • Ensure media vendors deliver on the purchased and agreed-to plan
  • Negotiate and place makegoods when applicable

Our proven media buying methods result in a successfully planned, negotiated, and managed media campaign.

Digital and Traditional Media Buying

At Brivic Media Group, we understand and have experience across the full media landscape, encompassing both traditional and digital media. A holistic approach to media planning and buying allows our team to reach our clients' target audience wherever they spend their time, creating the most efficient campaign.

We combine digital and traditional media buying to prevent the two pieces from acting in silos. When planned and bought correctly, digital and traditional media should complement each other, leading to stronger overall results. With decades of experience buying media in these categories, we use data-backed analysis to determine the best mix of tactics to achieve clients' short-term and long-term goals.

TV Media Buying: Traditional and Streaming TV

    • Broadcast
    • Cable
    • On-demand
    • Connected TV/OTT (over-the-top)
    • Streaming Video
    • YouTube

Radio Media Buying: Traditional and Digital Audio

    • AM/FM Radio
    • Pandora
    • Spotify
    • Podcasts

Outdoor Media Buying:

    • Billboards
    • Indoor screens
    • Transit
    • Street furniture
    • Kiosks
    • Wall Murals

Print Media Buying: Traditional and Digital Format

    • Magazines
    • Newspapers
    • Preprints
    • Milestone publications

Digital Media Buying:

    • Digital Display
    • Popular websites
    • Paid Social Media (Facebook, Instagram, LinkedIn)
    • Google Ads

Choose Brivic Media Group for Media Buying Services in Houston

At Brivic Media Group, we consistently stretch our clients' budgets through tactics such as better targeting, premium positioning, promotional support, and partnerships. We do not take a cookie-cutter approach to media; each client's plan is unique to their needs. As an agency, we strive for excellence in everything we do, valuing integrity and transparency in our relationships with clients. We know that we become an extension of their team, holding that relationship with the utmost value and importance. We have deep roots of loyalty, taking pride in the longevity of our relationships and partnering with clients year after year. We have the highest respect for the work we do and the people we work with. Selfless service is at the heart of our business; we value putting our clients first. Get started with media buying services in Houston today!

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