BrivicMedia is a full-service media agency providing media planning, buying and promotional services. Our team of 10 is responsible for the media management for a broad range of industries including; healthcare, travel, domestic leisure, energy services, senior living, and education. Additionally, BrivicMedia provides media services for a growing list of creative services, marketing consultants and public relations firms.
We take pride in our reputation as one of the southwest’s most innovative and aggressive freestanding media buying agencies. We were the recipient of the “Media Plan of the Year”; a national honor awarded by AdWeek Magazine, as well as an award winner at the 2011 Media Magazine Creative Media Awards. In addition, BrivicMedia just earned the honor of being recognized as the Media Alliance of Houston's Advertising Agency of the Year for 2017-2018, making us the only 6-time winner in Houston.
Traditionally, media has been seen primarily as a buying function; but, in truth, there is nothing traditional about this discipline any longer. With the proliferation of media options, fragmentation of audiences and increased focus on accountability, we owe it to each of our clients to provide the best media thinking and execution available. To this end, we develop unique and cost-effective solutions to help our clients achieve their business goals. Our media process involves 4 stages, each of equal importance; Planning, Buying, Stewardship and Reporting.
Our philosophy is simple. Take care of the basics (know the consumer, know the media and pay attention to detail)….then extend the client’s message through strong negotiation, unique executions and value-added elements. It is not enough to just buy “cheap”. We consistently stretch our clients’ budgets through such tactics as better targeting, premium positioning, promotional support and partnerships. We do not take a cookie-cutter approach to media. Each client’s plan is unique to their needs.
Allen Brivic, is a nationally recognized media expert with over 40 years of experience. He has handled the full range of media assignments from such national accounts as JCPenney, Pepsi, Continental Airlines and The U.S. Army, down to local pro bono, and everything in between. Allen’s creativity in media has been recognized by several awards including a national certificate from MediaWeek, as well as numerous Gold ADDY’s from the Houston Advertising Federation. In 2006, he was honored by the local AWRT chapter for his lifetime achievements within the advertising industr
Throughout his career, he has been extremely active in volunteering his time to enhance the media industry. He is the author of the American Association of Advertising Agencies’ handbook What Every Account Executive Should Know About Media, as well as several articles in such national publications as Media & Marketing Decisions, Inside Print, TV & Radio Age and SRDS Reports. Allen is also an active speaker at universities and industry functions. Allen has served on the advisory boards of the Traffic Audit Bureau (TAB) and AWRT. He also served as a board member of the Houston Advertising Federation and on the 4A’s Magazine Buyer’s Advisory Committee. Through Allen’s career he has worked at top national agencies including BBDO, Wells, Rich, Greene, Bozell and N.W. Ayer
Brivic relocated to Houston in 1987 and began his Texas homesteading. In 1992, Allen formed Taylor-Brivic, a $36 million media subsidiary of the Taylor-Smith Group. The company serviced such accounts as Conoco, Kroger, HL&P and Bank United. In January 1997, Allen’s entrepreneurial spirit got the best of him as he founded his own company, BrivicMedia, Inc., which, by the way, is the only 6-time winner of the coveted Media Alliance of Houston's Advertising Agency of the Year Award.